A conversion ratio is the ratio of the number of online orders from your company website in relation to actual website visits. Let's assume that 100 potential buyers visit your company website and only one person places an order, your conversion ratio is 1%. In a recent survey of 100 top ecommerce companies, 22% reported conversion rates between 1% and 1.9%, 20% reported conversion rates between 2% and 2.9%. Of the 100 companies; only 20 have surpassed the 5% conversion ratio.

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