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<p><strong>Crowdsourcing</strong> is a model in which a company or institution outsources the solution of a problem to the public. </p><p>For example, the public may be invited to develop a new technology, carry out a design task, refine an algorithm or analyse large amounts of data.</p><p>Here are some of our favourite examples of Crowd Sourcing are. </p><p>Proctor and Gamble are one of the companies behind <a href="http://www.innocentive.com/" target="_blank" title="Innocentive">InnoCentive,</a> which offers large cash rewards to more than 90,000 "solvers" who make up this network of backyard scientists. </p><p>Cambrian House applies a crowdsourcing model to identify and develop profitable software ideas. Using a simple voting model, they attempt to find sticky software ideas that can be developed using a combination of internal and crowdsourced skills and effort. </p><p>The Canadian gold mining group Goldcorp made 400 megabytes of geological survey data on its Red Lake, Ontario property available to the public over the internet. They offered a $575,000 prize to anyone who could analyse the data and suggest places where gold could be found. The company claims that the contest produced 110 targets, over 80% of which proved productive; yielding 8 million ounces of gold, worth more than $3 billion. </p><p><a href="http://www.threadless.com/" target="_blank" title="Threadless">Threadless</a>, an Internet-based clothing retailer that sells t-shirts which have been designed by and rated by members of the public. </p>
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