Blog Posts Tagged With 'yahoo'
Microsoft and Yahoo
Posted over 2 years ago by Caspar
06/02/2008
Consolidation is moving in the search market - it will be fascinating to see what happens with the bid by Microsoft for Yahoo - in pure search market terms this is the number 3 player buying the number 2 player.Firstly, it will be interesting to see what the competition authorities make of this.Secondly, it will be interesting to consider how it might pan out - will they keep both brands - how will they leverage a direct ad sales model to rival the power of Google.One thing is for sure, this says that Search is an established "old" industry when...
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