Trovus Recruitment Intelligence

Simple lead generation intelligence for Recruitment firms

What is Trovus Recruitment Intelligence

Trovus Recruitment Intelligence allows you to see which companies are using your website, how did they find it and what are those companies doing on your website.

What are the benefits of using it

- Lead Generation - target and convert companies who are actively looking to recruit;

- Measure and Monitor the effectiveness of both your online and offline marketing campaigns in a very simple easy to understand way;

- Use the Trovus Recruitment Intelligence tool to differentiate between organisations who are looking to recruit and candidates looking for a job.

Who should use it

- Recruitment companies who want to make the first phone call - to be first in line with companies who are recruiting.

Case Studies of People Using Trovus Recruitment Intelligence

Case Study 1 - Finance Director Recruitment Firm

Trovus Recruitment Intelligence has allowed this Finance recruitment firm to identify who is using their website and to generate insights into their buying patterns. Using this information, they have been able to implement much more focused offline marketing campaigns. One particular campaign over a two week period, involved identifying 35 organisations who were using their website as highlighted by their activity on the Trovus Recruitment Intelligence tool.

The company used traditional telemarketing campaigns to target these 35 organisations - one of whom is now a client worth in excess of £60,000 a year to the business and eight of which are prospective clients. "Using the Trovus Recruitment Intelligence has allowed us to access valuable lead tracking and generating information , build profiles of our potential clients and to see exactly what they are searching on and looking at on our website. We have been able to convert this into sales through targeted marketing campaigns backed up by optimised web content and a bespoke search marketing campaign, " CEO, Finance Director Recruitment firm

Case Study 2 - Goodman Jones Chartered Accountants

"The Trovus Recruitment Intelligence provides us with far more information than Google Analytics on who is looking at our site and why. In particular, they have designed it so it is simple to use and easy to understand. We can therefore review the information and get a better understanding of visitors that are relevant to our organisation. Based on the information I can then ensure that our site delivers in the areas for these visitors to assist in generating additional relevant visitors and leads. This leads to more feedback from Trovus Recruitment Intelligence and us evolving our site to maximise our objective i.e. lead generation.

Trovus Recruitment Intelligence enables us to look at a relevant visitor and understand what they have found interesting in our site and the level of interest. For example, our client base is mid-sized companies so I was able to see a mid-sized company that has been actively looking at our site and finding out about us.

Taking this data gives a good overview of possible warm leads and their areas of interest. The best way to understand the above is to have your data loaded into Trovus and review it for yourself. In my case I instantly saw it was giving valuable information I just wasn't getting before. For us the benefit easily outweighs the cost" Phillip Woodgate - Partner Goodman Jones Chartered Accountants

We offer a free no-obligation trial of Trovus Recruitment Intelligence to let you see if it is interesting, valuable or useful. We create some software code; your web people put it into the code of your website. We then confirm its working and after a few days we show you the results and what is happening around your web presence. Contact us to try on a free no-obligation trial today:

0845 450 6864

www.trovus.co.uk

caspar.craven@trovus.co.uk