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ATOMWhy no mention of forum or groups in community tools. Do they have a role?
Posted over 2 years ago by TROVUS
06/11/2007
Nick, thanks for your question from our Cisco seminar. It is a great question and a well observed point. The simple answer is that we focus on the creation of niche groups on the web and forums simply demand volume that the niche sites do not have. There is nothing worse that going to a site where the forum is stale and empty and the tumbleweed is visably rolling through. For us, so much of what a forum offers can be delivered by a well constructured blog (in our case the cobblers children rule applies). A forum comes into its...
What advice do you give on setting up blogs/wikis?
Posted over 2 years ago by TROVUS
31/10/2007
The question is large, probably too large for a short answer here, especially as they are quite different things. However, taking the question literally here are our thoughts on setting these things up.BLOGS1) Be clear on what you are going to blog about if you are using the tool as an external facing communications platform.2) Be clear on the reasons for introducing blogging to your company if you are using it as a internal communications platform.3) Decide on the platform that is right for you. If you are looking at it as an external communications tool, why not consider the "free platforms"...
What distinguishes the businesses that are taking the lead in using their networks to best effect?
Posted over 2 years ago by TROVUS
31/10/2007
We find that every business we have engaged with, regardless of the vertical they operate in, the products or services they sell or the size and structure of the organisation, share a number of common traits that marks them apart.They are all run by or employ innovative people. In each case we have engaged with people who recognise that something is happening in web land. Most admit, like the rest of us, that they don't have all the answers but they are willing and keen to use their innovative culture to embrace change. Inevitably this means that they will work...
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