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ATOMROI of Social Software
Posted over 2 years ago by Jon Mell
09/06/2008
A lot of social software evangelists hate the ROI argument. We like to compare it to the ROI of email and phones and complain that no-one ever asks an ROI proof for those technologies. We like cartoons like these:Yet the fact of the matter is that the people signing the cheques tend to be 1.0 thinkers. Those of us who want people to get people to buy this stuff have to be able to talk their language. And that's "Value" and "ROI".I think most ROI discussions fail because people go straight to the ROI of their favourite social software platform...
How to end an instant messaging conversation
Posted over 2 years ago by Jon Mell
04/06/2008
Instant Messaging (IM) is great - and there's still a lot of scope for corporate adoption. It's particularly useful when you want to ask a quick question to someone who you don't really no that well. It's not as scary as calling someone you've never met, and it's a lot quicker than an email which usually has to have a lot of "I'm sorry for bothering you this way but I got your name from abc and I was wondering if you could possibly help me find how I can do ...".An instant message can look like "Hi - it's...
Why are corporates scared of social software?
Posted over 2 years ago by Jon Mell
22/05/2008
Great post by Sam Lawrence on how organisations have been scared of developments in collaborative software (email, instant messaging, and now social networking) over the years but now are regarded as mainstream. Could the same be true for Web 2.0/wikis/blogs?
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