RSS
ATOMHow to sell Enterprise 2.0
Posted over 2 years ago by Jon Mell
17/06/2008
Came across a presentation by Mike Kavis on how to sell SOA. It's a great presentation and worth registering to listen to.I was struck by the parallels between how we try to position Enterprise 2.0 or Web 2.0 and his story around implementing SOA. His view on how they had been successful was:They engaged the business in their language - profit and loss rather than technology. This key getting sponsorship for Enterprise 2.0 which is vital for successful projects. Even if we evangelists don't like ROI, the people who sign the cheques do.The business doesn't care about governance. When implementing...
ROI discussion at Web 2.0 Strategies
Posted over 2 years ago by Jon Mell
12/06/2008
Following on from Ed's post, was at the Web 2.0 Strategies forum today and took part in a social software ROI discussion. The discussion wandered quite easily onto the ROI of blogging or the ROI of wikis, and the features and functions which add business value. This has never really helped develop the ROI case for Web 2.0 or Enterprise 2.0 and didn't in this case. It got more interesting when we turned our attention to a problem that Web 2.0 could solve (maybe using blogs or wikis).For example, if a software company has a problem where support calls cost...
Case study on wiki use for revenue growth
Posted over 2 years ago by Jon Mell
12/06/2008
I attended a webinar last night hosted by PBwiki titled "Growing in a down market with PBwiki". All in all it was very interesting - I can't find a replay link at the moment but when I do I'll post it. Here are the main points:The webinar went very smoothly. This is not to be underestimated, I've lost count of the number of webinars where there are problems with sound/video but this was great. Slides/screenshare and question submission was handled by GoToMeeting - and I was very happy to find out I could stream the audio via Ustream rather than...
There are currently 0 comments about this blog.