RSS
ATOMnot web2.0 - pearls of wisdom from euan
Posted over 2 years ago by Caspar
03/06/2008
Not much to do with the web, but a great clip - Euan had it on his blog, so i thought I'd replicate it as a note to self too.
Whats the cost of developing a web presence that is very compelling and pervasive?
Posted over 2 years ago by Caspar
30/05/2008
£110m pa if you want to develop a site on the scale of the BBC (figures released today)Clearly we have no idea what this was spent on what inefficiencies increased the cost above reasonable norms (which is what the article implies).However, the scale of numbers underlines the fact that if you want to create a powerful compelling web presence, it takes investment - lots of fresh content (on a by minute basis), tools and ways to engage people to capture mind share. And that they have certainly done - to quote:"By late 2007, it had an average of 16.5million users...
accountants make the blogosphere work
Posted over 2 years ago by caspar
22/05/2008
Great meeting yesterday with Phillip Goodman and Peter Rogol from accountants Goodman Jones.Phillip has been working to drive value from the web for the last couple of years through both their Corporate Website and a blog site.Music to my ears to hear what they have been doing - taking corporate issues and writing about them in a way that customers can relate - talking in real world language (not always a forte of accountants from my experience).The benefits for Goodman Jones:- Enhanced Reputation - people know about them and refer to them;- Lead Generation - its generates business through the...
There are currently 0 comments about this blog.