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ATOMonline communities for accountants
Posted over 2 years ago by caspar
30/07/2008
I was asked last week to provide feedback on the online community that the Institute of Chartered Accountants (ICAEW) has set up and of which I should confess I am a paid up member from a former life as bean counter.I think they have done a great job at IT Counts (what the site is called) and thought it would be worth publically sharing my views:The challenge with any community site is finding sufficient fresh interesting relevant content that its users find sufficiently compelling to encourage them to want to return on a regular basis. If the content and the...
brands buying into social networking
Posted over 2 years ago by caspar
30/06/2008
Social networking - so tantalising for all those brands out there - millions of people in your target market all in one place - how do I get in there and sell to this captive market. I can see lots of brand managers grappling with this one - spurred on by their directors - we have to get into this social networking thing - its where all the buzz is.Here's the view of one blog commentator:http://www.web-strategist.com/blog/2008/06/17/how-brands-can-buy-social-media/In essence - the article outlines that value comes from three areas:- Advertisements - straight purchase of ads- Sponsorships - longer term form of advertising- Social...
3 approaches to sending email
Posted over 2 years ago by caspar
06/06/2008
Interesting insight in terms of different ways to avoid sending emails by accident. It arose after a client discussion and then a straw poll in the office of different email sending habits. I observe from my statistically inaccurate poll three different approaches:1) The safety valveA client yesterday shared a great function in outlook which I had never heard of before - it's a one minute delay after you click to send an email before the email is sent. This gives you the chance to edit an email within that one minute if you click send that fraction too quickly.2) The fool-proof pre-checking systemCourtesy of...
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