Web advertising revenue soars

Posted over 3 years ago by Caspar
21/05/2007

£2bn - thats how much much was spent last year on online advertising according to the Advertising Association (quoted in the Times - Monday May 21st).That represents a 47.5% year on year increase for online advertising. Contrast that with Television advertising that fell by 4.7% year on year.The insight behind this: the time people spend online keeps going up each year, so advertisers follow their audiences online.It always amazes me to think that say 10/15 years ago, the commercial internet didnt exist and people would spend several hours a day watching TV; the shift in behaviours that we are seeing now is huge...

Affiliate Networks

Posted over 3 years ago by Caspar
21/05/2007

I recently attended a closed door seminar, the SpeakEasy 2007 run by Buy.at, one of the UK's leading affiliate networks founded by Steve Brown (a fellow ex KPMG'er).Of all the presentations and conversations, I took away three insights from the day which I wanted to share:1) the retail value of the UK affiliate industry has grown from £600m in 2004 to £2.15bn in 2006; the value of the commissions paid has increased from £46m to £122m over the same period;2) talking to one of the internet marketing team from of one supermarket chains shared with me that they had grown their online...

Trovus launches Rewarding Dialogue

Posted over 3 years ago by Caspar
16/05/2007

Ed and I are passionate about the power of the web; passionate about creating conversations and dialogue on the internet and creating online communities. Thats why we started Trovus, based on our belief that we can help businesses harness the phenomenal power of the web.My guess is that readers will have an intuition and idea that the web is powerful, but perhaps not to the same extent we have; we have made it our business to live, breathe and be part of the web as how it is used unfolds and develops.We want to share our passion, excitement and adventures with you as...