tax for entrepreneurs

Posted 2 days ago by Caspar
19/08/2008

Tagged with: share options

Just back from meeting one of our clients, RM2 who set up employee share schemes for companies - as a former accountant you'd think that being on top of the most efficient tax schemes would be second nature, but from talking to Colin and Geoff you realise just how quickly your knowledge goes out of date. For all those web entrepreneurs out there, its probably something worth thinking about - the Inland Revenue isnt especially web2.0, but you can be savvy and work out the best way to maximise your gains when your social networking project turns into the next Bebo or Facebook. 

online communities for accountants

Posted 22 days ago by caspar
30/07/2008

Tagged with: online communities

I was asked last week to provide feedback on the online community that the Institute of Chartered Accountants (ICAEW) has set up and of which I should confess I am a paid up member from a former life as bean counter.I think they have done a great job at IT Counts (what the site is called) and thought it would be worth publically sharing my views:The challenge with any community site is finding sufficient fresh interesting relevant content that its users find sufficiently compelling to encourage them to want to return on a regular basis. If the content and the...

brands buying into social networking

Posted about 1 month ago by caspar
30/06/2008

Tagged with: social networking

Social networking - so tantalising for all those brands out there - millions of people in your target market all in one place - how do I get in there and sell to this captive market. I can see lots of brand managers grappling with this one - spurred on by their directors - we have to get into this social networking thing - its where all the buzz is.Here's the view of one blog commentator:http://www.web-strategist.com/blog/2008/06/17/how-brands-can-buy-social-media/In essence - the article outlines that value comes from three areas:- Advertisements - straight purchase of ads- Sponsorships - longer term form of advertising- Social...