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ATOMWeb 2.0 Strategies '08
Posted over 2 years ago by Ed Charvet
12/06/2008
Consistency of message was what I have taken out of the morning session at Web 2.0 Strategies '08. Still a relatively small gathering with a feel that the balance of people were those with an application to promote as opposed to an interest fired by the value it can bring to their respective organisations. That said there were some valuable points to relay.1. Conviction of value from the panel was clear. It was innate, deep seated and only after things had taken off in a form that many had not yet envisaged, did the tangible ROI get defined. Therefore it still takes a company to...
Case study on wiki use for revenue growth
Posted over 2 years ago by Jon Mell
12/06/2008
I attended a webinar last night hosted by PBwiki titled "Growing in a down market with PBwiki". All in all it was very interesting - I can't find a replay link at the moment but when I do I'll post it. Here are the main points:The webinar went very smoothly. This is not to be underestimated, I've lost count of the number of webinars where there are problems with sound/video but this was great. Slides/screenshare and question submission was handled by GoToMeeting - and I was very happy to find out I could stream the audio via Ustream rather than...
ROI of Social Software
Posted over 2 years ago by Jon Mell
09/06/2008
A lot of social software evangelists hate the ROI argument. We like to compare it to the ROI of email and phones and complain that no-one ever asks an ROI proof for those technologies. We like cartoons like these:Yet the fact of the matter is that the people signing the cheques tend to be 1.0 thinkers. Those of us who want people to get people to buy this stuff have to be able to talk their language. And that's "Value" and "ROI".I think most ROI discussions fail because people go straight to the ROI of their favourite social software platform...
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