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ATOMCisco and Web 2.0
Posted over 2 years ago by Ed Charvet
17/06/2008
I spent the morning with Mark Forster from Cisco yesterday. I have known Mark on and off for the past 3 years. I have been keen to see Mark because I knew his role as heading up the Unified Communications piece within Cisco UK would give him fairly unique take on what he sees going on. Fascinating to see how Cisco are approaching the concepts around self taught behaviours. Like many of the big vendors, Cisco is building applications that fall, broadly under the banner of Web 2.0. What struck me was how Cisco was learning about the behaviours, related...
How to sell Enterprise 2.0
Posted over 2 years ago by Jon Mell
17/06/2008
Came across a presentation by Mike Kavis on how to sell SOA. It's a great presentation and worth registering to listen to.I was struck by the parallels between how we try to position Enterprise 2.0 or Web 2.0 and his story around implementing SOA. His view on how they had been successful was:They engaged the business in their language - profit and loss rather than technology. This key getting sponsorship for Enterprise 2.0 which is vital for successful projects. Even if we evangelists don't like ROI, the people who sign the cheques do.The business doesn't care about governance. When implementing...
ROI discussion at Web 2.0 Strategies
Posted over 2 years ago by Jon Mell
12/06/2008
Following on from Ed's post, was at the Web 2.0 Strategies forum today and took part in a social software ROI discussion. The discussion wandered quite easily onto the ROI of blogging or the ROI of wikis, and the features and functions which add business value. This has never really helped develop the ROI case for Web 2.0 or Enterprise 2.0 and didn't in this case. It got more interesting when we turned our attention to a problem that Web 2.0 could solve (maybe using blogs or wikis).For example, if a software company has a problem where support calls cost...
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