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ATOMWhy are corporates scared of social software?
Posted over 2 years ago by Jon Mell
22/05/2008
Great post by Sam Lawrence on how organisations have been scared of developments in collaborative software (email, instant messaging, and now social networking) over the years but now are regarded as mainstream. Could the same be true for Web 2.0/wikis/blogs?
accountants make the blogosphere work
Posted over 2 years ago by caspar
22/05/2008
Great meeting yesterday with Phillip Goodman and Peter Rogol from accountants Goodman Jones.Phillip has been working to drive value from the web for the last couple of years through both their Corporate Website and a blog site.Music to my ears to hear what they have been doing - taking corporate issues and writing about them in a way that customers can relate - talking in real world language (not always a forte of accountants from my experience).The benefits for Goodman Jones:- Enhanced Reputation - people know about them and refer to them;- Lead Generation - its generates business through the...
Social networks making cash
Posted over 2 years ago by Caspar
20/05/2008
Its the biggest question around social networks. Are they actually worth the coin?USA Today wades into the debate with this article. Having read the article which reviews all the social networks and how they are making money, the key areas the article points to are:1) Advertising. Clearly. Advertisers follow people and that means large concentrations of people in one place are an attractive proposition for those with ad budgets. The big question for me on the efficacy of this is whether that ad spend converts in value for the advertisers;2) Premium Services - sell additional services such as ringtones and other...
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