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ATOMExtracting value from the Web, Vistage Trovus Workshop
Posted over 2 years ago by Ed Charvet
19/03/2008
A big event from me this morning. I presented to my first Vistage CEO group. For those of you who have not heard of Vistage, it is a community of CEO's that come together in small groups to meet, talk, share and debate. It struck me how much the people in the room clearly got on and I got a real sense of the value they all took from the group.Thank you to everyone today for making me feel so welcome and in particular to John Thorpe, the Chair, for the help and support he gave me in the build...
Wikis as alternatives to email - find the ROI
Posted over 2 years ago by Jon Mell
18/03/2008
There's a really interesting article on CIO.com with Ross Mayfield, the co-founder of Socialtext. In it, he talks about how wikis can end 'Reply-All' email threads.Luis Suarez of IBM has taken it a step further, and on 15th February gave up on work related email. The idea would be that he would refuse to respond or initiate email communication and would instead communicate via social networking tools such as those provided internally by IBM. If you read a little closer, he doesn't completely give up on email, and recognises that for certain private conversations where sensitive information is exchanged, email...
Innovative web marketing
Posted over 2 years ago by Caspar
17/03/2008
Interesting article about web marketing on the BBC news site over the weekend about how the internet is increasingly being used for smart marketing such as using games, paid blogging and social network marketing strategies.The key point for me and what we do at Trovus is helping companies understand how users are engaging with the web and finding the best ways to position messages and understand browser behaviour around the web.I still marvel at the fact that the web is only 10-15 years old in its commercial form and in that time, it has gone from zero mind share and...
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