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ATOMShabak (Shin Bet), the Israeli Secret Service shows “ordinary” face through blog
Posted over 2 years ago by Ed Charvet
24/03/2008
If you subscribe to the principle that Robert Scoble had a strong hand in turning the public's perception around of Microsoft through his blog, then you will subscribe to the logic of a national security service using a similar technique to show its "ordinary human face." If you subscribe to this belief then you will already know the value of blogs to business. The fact that the Israeli Secret Service is blogging to give its countrymen a better view on the types of people who work there and what the broadly do, should not warrant anything much more than general...
Social software - balance ease of use with compliance
Posted over 2 years ago by Jon Mell
23/03/2008
Interesting conversation at Go Big Always which starts off looking at how the simplicity of Social Software "cuts through the crap" of silos, file servers etc. that build up within an organisation and goes on to discuss the problem of balancing simplicity with legal/HR requirements.The answer, of course, is that this is not about the software but instead about behaviours. If the projects are led by business instead of IT (eg "I work this way and by doing so closed these deals which brought this much revenue into the organisation and wouldn't be able to without these tools") then the...
Web 2.0 ROI - cost saving or revenue growth
Posted over 2 years ago by Jon Mell
21/03/2008
The intuitive view around the ROI of Web 2.0 tools such as blogs and wikis tends to be that using Web 2.0 on external sites grows revenue, your blog can gain you extra customers and brand loyalty. Using Web 2.0 internally saves cost by making your employees more efficient.I have always had a slight suspiscion around the cost saving argument. If you look at the logic behind my recent post on Luis Suarez's effort to stop using email, although you can point to the amount of time saved and translate that into cash savings, it is not that simple. Even...
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