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ATOMMicrosoft and Yahoo
Posted over 2 years ago by Caspar
06/02/2008
Consolidation is moving in the search market - it will be fascinating to see what happens with the bid by Microsoft for Yahoo - in pure search market terms this is the number 3 player buying the number 2 player.Firstly, it will be interesting to see what the competition authorities make of this.Secondly, it will be interesting to consider how it might pan out - will they keep both brands - how will they leverage a direct ad sales model to rival the power of Google.One thing is for sure, this says that Search is an established "old" industry when...
Why contribute to a social networking site?
Posted over 2 years ago by Jon Mell
06/02/2008
Something I learned from my recent trip to Lotusphere was the idea that the motivation for content contributors is very different from the motivation for content seekers, and that to increase adoption rates it is essential to cater for both groups (as well as understand that an individual might fall into both camps, and therefore be subject to different motivations at different times even when using the same site).Studies consistently show that it is usually only 2-3% of a community that are the stars or champions, and consistently post content.Well, YouTube is now offering a very obvious motivation - money....
Well Obviously...
Posted over 2 years ago by Ed Charvet
01/02/2008
If you get to the end of this post then clearly the reaction will be along the lines of "err Yup. That is obvious." But still I feel it's a point I want to make, if not for anyone else but myself, as the articulation of it here will help me cement what I think I am learning.Euan's commended Tom Reynolds for his decisive and public move against on Dr Crippen. Standards and principles are clearly attractive qualities.What it says to me as the owner of a fledging blog it is clear message. Earn your linking structures on merit. Be...
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