What is the point of sites such as Facebook?

Posted over 3 years ago by Caspar
29/07/2007

Not my words, but the headline from an article in last Thursdays (26th July) Independent.In the article Michael Savage looks at the pro's and con's of joining sites like Facebook and questions whether the whole thing around social networking is just a fad. He concludes that the bubble shows no sign of bursting and points out that if Rupert Murdoch (News International is the owner of MySpace) and others such as Yahoo and Microsoft are coming into the market, then big business should take note.Whats my take:Social networking sites are just the tip of the iceberg. The consumers are pointing...

Is the web a business home for EVERYONE?

Posted over 3 years ago by Ed Charvet
28/07/2007

So little old Trovus, really not much more than two men and a virtual dog, well why not we are very 2.0 you know, turned up at the UK head quarters of a client today for a 2 hour strategy session.  Grand title really for what was a group of impressive pharma employees wrestling with a serious problem.  This is a leading global drugs company, sorry Pharmaceutical company, and the people round the table have the responsibility of bring a well known drug that hundreds of thousands of us use regularly, me included it turns out, to market.  So here...

Web 2.0 Definition

Posted over 3 years ago by Ed Charvet
26/07/2007

So its getting late in the day and frankly my traditionally weak spelling will now unravel even further due to the slightly boss eye look I am currently sporting, but this won't detract from me key stroking a little on something that happened to us this morning.  Caspar will do the core review, but we attended a wonderful seminar entitled Web 2.0 - Silver Bullet or Foul's Gold?  It was arranged by Chris Clarke of Clarke Mulder Purdie, with guest speakers including Adam Boulton, the political editor at Sky and Jon Bernstein, the multimedia Editor at Channel 4.Many core "learnings"...