Make me a £, save me a £

Posted over 2 years ago by Ed Charvet
03/10/2007

Mark Adams at Logicalis showed us a blog today from Dennis Howlett debating the perennial question that we bang on about - is there an ROI on second generation web apps, specifically social networking. As Caspar and I wandered across Waterloo Bridge this morning I said to him do you think we should be applying a critically commercial measure to everything we do.  We are regularly writing and delivering against strategic documents that make clear business justification for the solutions companies deploy which could fall into the web 2.0 bucket.  Dennis' distils commercial value into three clear elements:Sales force readiness...