If you subscribe to the principle that Robert Scoble had a strong hand in turning the public's perception around of Microsoft through his blog, then you will subscribe to the logic of a national security service using a similar technique to show its "ordinary human face."  If you subscribe to this belief then you will already know the value of blogs to business.  The fact that the Israeli Secret Service is blogging to give its countrymen a better view on the types of people who work there and what the broadly do, should not warrant anything much more than general acknowledgement, just as with any another type of organisation recognises the power to web based conversation as a tool for engaging with the public. 

But this is a secret service, and I don't see the British, with their drive for more openness going the same way. 

Clearly the Isrealis recognise the potential to engage with the public thereby attract recruits, or at least the recognise that, within the confines of censorship that defines their world, they have nothing to loose for trying it.  They can see the value in blogging is recruitment.

For me what it says is that there is no line of business that is too precious to stop it from being taken to the web with a degree of openness. There is no line of business that can't get business value from blogging.  Clearly people who blog on behalf of organisations must do so within the confines of what is strategically important to that organisation and with a control and sensitivity that is respectful of what the organisation values.  But, that said, taking the voice of the human from within the walls of the organisation and letting that personality shine into the web, must be the most potent tool for engage a single personality with many potential value adding partners thought the web.

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