Consolidation is moving in the search market - it will be fascinating to see what happens with the bid by Microsoft for Yahoo - in pure search market terms this is the number 3 player buying the number 2 player.

Firstly, it will be interesting to see what the competition authorities make of this.

Secondly, it will be interesting to consider how it might pan out - will they keep both brands - how will they leverage a direct ad sales model to rival the power of Google.

One thing is for sure, this says that Search is an established "old" industry when the number 3 player bids for number 2. It says a lot about how fast our industry has developed in around 10 years and how brands have rapidly become so established in an online space.

On a different note, we have been doing lots of new and innovative things with one of our clients who provide alcohol help and alcohol rehab. More to be announced in due course....now live - we have launched a rehab blog for our alcohol rehab client to help deal with alcohol related issues.

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